Multidimensional brand equity and asymmetric risk

The authors investigate the extent to which central customer-based brand equity dimensions (Differentiation, Relevance, Esteem, Knowledge, and Energy) influence a firm’s systematic risk (i.e., beta) during both market upturns and downturns. The results demonstrate that aggregating upside and downside beta or different dimensions of brand equity masks the true associations which can be seen only in the disaggregate analyses. The authors find that Relevance and Knowledge play roles as stabilizers, showing negative relationships with both upside gains and downside risk, while Esteem plays the role of protector, showing a negative relationship with only downside losses and not influencing upside gains; Energy acts as a booster, being positively associated with a firm’s potential gains in a period of market growth without increasing the firm’s expected losses during a bad market. The positive relationship of Energy with aggregate risk could be misleading as it hides the beneficial effect of Energy as a booster. The authors also find that Relevance is the most important consideration when people make choices in bad market situations, while Energy becomes the most crucial deciding factor in good market situations. Taking advantage of the multidimensional constructs of brand equity while allowing for the asymmetrical characteristics of risk enables managers to capture the differential role of each brand equity dimension in influencing firm risks, which leads to more sophisticated strategic decisions regarding risk management. In addition to general brand strategy, the authors provide tailored brand strategies to firms from different industries or with different financial characteristics.     

Investigating the causal configurations of cost-efficient firms at the bottom of the pyramid

This study highlights how social and commercial enterprises with local and global presence, balance their economic and social goals, to sustainably serve the bottom-of-the-pyramid (BoP) markets, predominantly in emerging economies. Employing the lens of transaction cost economics and configurational theory, we propose that successful venturing into the BoP markets, sensitize firms to create appropriate governance mechanisms for reducing transaction costs, resulting in creation and capture of values. Further, these mechanisms enable those firms to attain cost efficiency and sustainability in the process of fulfilling their social objectives. To that end, we employed the case survey method to analyse 42 cases, from the Harvard Business School repository, on multinational enterprises (MNEs) in emerging economies. Further, we used qualitative comparative analysis to uncover the various causal governance configurations that enabled those firms to sustainably serve the BoP markets.     

Philanthropic giving of China’s hotel firms: The roles of state ownership,corporate misconduct and executive remuneration

This study utilizes value enhancement theory, agency cost theory and crisis management theory to scrutinize the philanthropic giving (PG) of China’s listed hotel companies from 2003 to 2018. The results of dynamic panel regression tests reveal that state ownership (company character), corporate misconduct (crisis management determinant) and executive remuneration (agency cost determinant) are influential factors in hotel firms’ PG, but none of the value enhancement determinants can explain PG. Specifically, state ownership is negatively correlated with PG, reflecting low PG in government dominated hotel firms in China. PG is negatively associated with executive remuneration, indicating that hotel managers care more about self-interest than social responsibility. PG is also positively related to corporate misconduct, suggesting that hotel firms use philanthropy to manage a crisis. Finally, the lagged PG has a positive effect on PG, implying that PG is intended to avoid damage to social image and reputation of China’s hotel firms.     

浅谈如何做好建设工程项目成本控制

随着经济的快速发展,越来越多的建设工程项目出现在人们的视野中,建筑市场的竞争愈演愈烈,工程项目利润空间逐渐缩小。因此,建设工程项目成本控制的重要性日益凸显。论文介绍了建设工程项目成本控制需要遵循的原则,分析了建设工程项目成本管理存在的问题,探讨了建设工程项目成本控制的措施。     

Investment dynamics and capital distortion: State and non-state firms in China

This paper studies investment dynamics in Chinese manufacturing firms. The analysis estimates capital adjustment costs and uncovers capital distortion in state and non-state firms. There is strong evidence of quadratic adjustment cost and distortion in capital price for both types of firms. The capital distortion is a major source of capital misallocation in Chinese firms. Completely removing the distortion would increase aggregate total factor productivity (TFP) by 18–29%.     

煤矿企业成本管理存在的问题及其对策

成本管理是每一个企业管治的关键环节,是提升企业效益的重中之重,看重企业成本管治才可以让企业在激烈的市场竞争中具有优势。煤矿企业是国民经济的关键组成部分,对我国能源领域有极大的影响。基于此,论文就煤矿企业成本管理存在的问题和对策进行了探讨。     

Data breaches and corporate liquidity management

This paper investigates the effects of data breach disclosure laws and the subsequent disclosure of data breaches on the cash policies of corporations in the United States. Exploiting a series of natural experiments regarding staggered state-level data breach disclosure laws, we find that the passage of mandatory disclosure laws leads to an increase in cash holdings. Our finding suggests that mandatory data breach disclosure laws increase the risks related to data breaches. Further, we find firms that suffer data breaches adjust their financial policies by holding more cash as well as decreasing external finance and investment.     

Key drivers of innovation capability in hotels: implications on performance

Innovation capability is critical for the modernization and competitiveness of the hotel industry. This work analyzes the role of hotels' innovative culture, market orientation, and internal marketing as forerunners of innovation capability in hotels, as well as the effect of innovation capability on hotels' performance. The proposed conceptual model is evaluated through structural equation modeling using a sample of 256 Spanish hotels. The results reveal that innovative culture by itself is not a key driver of the hotels' innovation capability. However, internal marketing and market orientation mediate the innovative culture-innovation capability relationship. Innovation capability proves to enhance hotels' market results directly and indirectly through customer equity. Our findings offer hotel managers useful guidance to understand how innovation capability is built within the firm by combining the right organizational culture and practices. Additionally, our study reinforces the financial and non-financial benefits of innovation capability in hotels.     

新业态金融风险的回应性监管——以网络股权众筹平台为例

股权众筹融资模式是一种典型的新业态互联网金融模式。处于股权众筹融资产业链核心的股权众筹平台近年来快速发展,并伴随着道德风险、法律风险、投资风险和管理风险4大风险类别。基于回应性监管原理,对金融新业态的回应性监管,在行业发展初期应该采取超罚策略与鼓励强化自我监管策略同时使用的方法,使全行业树立底线思维,防止大规模道德风险的产生。同时应通过监管逐步升级、引入和加强第三方监管、倡导强化自我监管、加强与行业内发展较快企业的沟通等多种方式建立多方共治的"大监管"格局,防止严重的法律风险、投资风险发生,并改善管理风险。     

互联网金融的信用风险评估与预警研究

随着互联网金融的蓬勃发展，用户对消费金融的需求也越来越丰富多样。满足用户的多样化需求与建立健全风险监管体系成为互联网金融发展的重中之重。如何实现数据驱动服务升级、技术辅助市场监管成为研究的热点问题。本文通过数据处理与特征工程实现用户认证信息、金融信息、行为信息的融合，利用深度森林算法建立模型进行信用风险评估。结果表明，该方法能有效挖掘数据潜在价值，提高信用风险评估与预警效果。最后，本文针对互联网金融的信用风险预警与市场监管提出了建议。